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Masterclass in Climate Change

Monday, March 19, 2007 9:00 AM - 3:00 PM
NJIT Campus Center, Ballroom B,
Newark, NJ

 

IF YOU'RE NOT AL GORE, confidently communicating climate change can be a challenge. How can you reach communities, staff, customers and even your friends and family? What signals, stories and publicity will most effectively reach a wide range of audiences? Who do audiences listen to? What makes people take action?

Solitaire Townsend, Chief Executive of Futerra, the UK's leading specialists on the development and delivery of climate change communications will lead a masterclass, here at NJIT, as the first in an American series on this increasingly crucial issue. Participating in this senior climate change communication event led by Solitaire will:

  • introduce a range of effective communications techniques
  • help you choose the best messages, channels and tone of voice to target your audience
  • help you establish the facts and debunk the common myths of climate change
  • show you what works and what doesn't by looking at examples of climate change communications from around the world
  • give you an insight into the golden rules of climate change communications
For More Information, Click Here.
For Presentation, Please Click Here
 
The New Jersey Higher Education Partnership for Sustainability :: WWW.NJHEPS.ORG :: Email - njheps@njheps.org
 
c/o York Center for Environmental Engineering and Science
New Jersey Institute of Technology
138 Warren Street,University Heights
Newark,New Jersey 07102-9895
Phone:(973)642-4881 Fax:(973)642-7170